Design Sprint & Prototyping

We follow a user-centred, product design sprint process to create a prototype and test it with customers in as little as one week.

The ribot design sprint is a product design process we use for generating ideas, validating assumptions and creating prototypes to test concepts with customers. We can create a prototype in as little as one week. Our team guide others through this framework, inspiring those from different disciplines to express ideas and discover new innovative solutions. We work together towards a common goal.

We put the customer at the centre of our innovation, so together we can design experiences and products customers actually want and will use.

We’ve run sprints with several companies including Tesco, M.Gemi, KFC, Style Counsel, H+H and others, to help them enter new markets, design new products, develop new features and more.

Antony Ribot, CEO, ribot

Our sprint includes time for ‘design thinking’ and our team develop empathy for the people they are designing for, uncovering real human needs. We weave in powerful behavioural psychology, resulting in simple, enjoyable experiences. This approach can increase speed to market and reduce risks, allowing teams to learn quickly before launching a full product.

At the end of the sprint our customers will have a prototype with customer feedback and a documentation pack including a visualisation of the customer journey. Design sprints can be negotiated on an individual sprint basis or as a rolling retainer to focus on innovation in an iterative process.

What’s the ribot design sprint process?

Our design sprint is based on the Google Ventures design sprint process created by Jake Knapp, we’ve spent over 2 years iterating this process and conducted hundreds of hours worth of sprints. Our team have attended training in Italy with Jake Knapp. Sprints are a good starting point for new products, features and more.

Day 1 & 2: Mapping and Sketching

A two day workshop utilising the tools and techniques from Google Ventures Design Sprint. The ribot team and client stakeholders define goals, assumptions and map the core user journey through a series of design thinking exercises. This includes ideating solutions and sketching exercises with our client stakeholders. We use the ‘How Might We’ technique to frame challenges and solutions in a positive way. We introduce behavioural insights to help with ideation in this process using  Coglode's product Nuggets, developed by our co-founder.

Aim: Develop a common understanding of the problem and goal - a clear user journey map and focus area.

Example Exercises: How Might We, Coglode

How Might We

We identify risks and ask “How might we” turn your biggest problems into an opportunity.


We introduce behavioural insights to help with ideation, using Coglode. Consumer behaviour research translated into bitesize chunks.

Day 3 & 5: Storyboarding, Wireframing & Prototyping

We spend time creating job stories, a storyboard, wireframes and producing a pretotype or prototype. We work iteratively with clients to create the testable prototype. We also create the interview script and prepare the technology for customer users.

Aim: To create a prototype to test with users

Example Exercises: Job Story Mapping, Storyboarding

Job Story Mapping

We use the Jobs-to-be-Done framework to capture user situations, motivations, and progress towards outcomes as Job Stories. It's a nice way to think about what the solution needs to cater for, serving a wide range of personas and demographics with a single job story statement.


A storyboard can help you visualise your ideas and think through your concept from start to finish.

Day 6 to 10: User testing and documentation

We conduct user testing to gain qualitative insight and iterate the prototype based on client, user and development feedback. We collate all of the written documentation and visual outputs for the project.

Deliverable: documentation pack that includes sketches visualising the core user journey, a simple clickable prototype that can be used for further learning. As well as feedback from stakeholders and customers. The prototype is not a complete set of designs.

The above is an example of a 10 day sprint. A leaner sprint is used to quickly test and validate an initial concept using lower fidelity prototypes. For more information please contact

Who: Typically a 10 day sprint would include 2.5 ribot’s - a sprint facilitator, UX/UI designers and a technical expert, along with all of the key decision makers and stakeholders from your team.

Examples: Style Counsel, Tesco IoTKFC Hackathon

What's next?

At the end of the first sprint you may choose run further sprints to improve or create new features.

Want to discover more about our work and clients?
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Other services


We’ll work with you to define both the initial version of your digital product and a future vision, focussing ideas and solutions into an inspirational plan.

Design and UX

Our brilliant designers use our unique creative process to concept and create the most delightful experiences.


Our development teams build award-winning experiences for iOS, Android and the Web


We work with you to understand your business, users, markets, future trends and opportunities.

Mobile UX Review

Our team of UX and UI experts can assess your existing customer journey and provide instant recommendations for you to test.

Research & Vision Workshop

Understand your customers, define goals and use behavioural insights to identify key solutions.