ribot are an experienced team of UX and UI designers that have used ‘design thinking’ to create compelling and engaging experiences for brands across the globe.  We aim to deliver experiences for customers that make life simpler. We endeavour to help users go through the retail experience with as little effort, friction and energy as possible. Using design to engage throughout the experience by evoking feelings as well as touch, taste, sense and smell.

In this piece, we’ll introduce you to design thinking and explain how to introduce innovation and behavioural insight into the design process. This book highlights how you can take the principles of behavioural economics, combine with design thinking & technology to deliver better experiences.