The Great £5 App Sponsorship

Hullo hullo,

So the £5 app night last Tuesday was a roaring success. Inspiring ideas, plenty tears (of laughter) and chilled beers were all sloshed together. Speaking of the latter, as a goodwill gesture, we keenly chose to sponsor the booze.

However, we strive to do things a little differently here at ribot, so we came up with an idea to rebrand the bottles in authentic ribot fashion. But, not being satisfied with this, we wanted to take the idea further, showcasing a simplified version of our process at ribot; we produced three stages of ribot beer label: 1 – ideas and concepts; 2 – formal wireframe; and 3 – visual design.

The back of each label would explain what we’d do at each stage in good ol’ plain simple english. Preparation for the event was a tight affair – we turned ribot towers into a full-on production factory for 24 hours. Needless to say the feedback was great – people were peeling off the labels to take home as souvenirs, which was nice.

We’ve documented the whole process on the ribot blog here, and here’s a snap of the final product…cheers beers!

More photos available here.