A day of innovation with O2

Arriving at The O2 at just past 8am, we began to set up our exhibition area for little spender. Comprising of a table, two chairs, a couple of macbook pros, an N95 8GB and our shiny new business cards, we were set up in a little over 10 minutes. As the venue began to fill, we wandered round, chatting to some familiar faces. The bright-eyed and fresh-faced Ben Matthews of Hotwire joined us for breakfast croissants and mobile chitter chatter.

There was a good mix of attendees, with o2 employees, sponsors and third party companies each sharing the presence. Looking back at only a year ago, the same event was restricted to internal o2 employees and we have Sandy Hammer of Conference-Art to thank for the progress made in the last 12 months.

I was half-expecting a day of back-patting and marketing spiel, but was actually very pleasantly surprised by the level of the panel discussions and general conversations. Also, importantly for us, key senior people from o2 were available and more than happy to chat with us about our experience with o2 Litmus and the opportunities for the application we were exhibiting – little spender.

Overall, a very positive and exciting day and it’s great to hear an operator talking openly about the state of the industry and the future direction. We’re looking forward to all the follow-up discussions.